Breakout Sessions

We’re bringing you the top experts on topics that matter to you, the business owner. The session lineup is designed to tackle some of your day-to-day headaches and stumbling blocks. The hardest part of your day will be deciding which sessions to attend!

Breakout Sessions

  • How to Unlock Google, Referrals & More

    Your business has a unique story to tell—are you making it easy for people to find and share? This session will show you how to unlock the power of Google, referrals, and more using simple, effective strategies. Based on our Marketing 3-4-5™ approach, you’ll learn how quick, 15-minute activities can improve your visibility, drive engagement, and help you reach your goals. Walk away with actionable insights to boost your marketing with minimal time investment.

Google

Netta Dobbins

  • Digital Skills for Everyday Tasks: Work Smarter with Google Tools

    Drowning in to-do lists, scattered notes, and missed details? This hands-on session will show you how to simplify your daily workload using free Google tools. From building better agendas and presentations to organizing tasks and streamlining communication, you'll learn practical, time-saving techniques to boost productivity—at work and at home. Perfect for business owners and busy professionals who need more hours in the day.

Workforce

Lisa Uhrik

  • Your ‘Count on Me’ Culture: Winning in a World of Scarcity


    Tired of chasing flaky clients or unreliable hires? In today’s world of talent shortages and shifting expectations, consistency is your superpower. This session will show solopreneurs and small business owners how to build a trustworthy “Count on Me” brand—one that attracts loyal customers and dependable team members. Learn how to stand out in a crowded market, create value others rely on, and build a resilient business no matter how chaotic the workforce becomes. When people know they can count on you, growth naturally follows.

    You'll learn: 

    ✅ Why this is a golden moment for solopreneurs — and how to seize it

    ✅ The surprising ways small businesses can attract and retain top talent

    ✅ Practical steps to build a trustworthy brand that people rely on

    Leave with actionable strategies to create a thriving, resilient business — no matter what the workforce landscape looks like. Because when people know they can count on you, success follows.

Sales

Amber Flynn-Jared

  • Relationships = Revenue: turning sales from a five letter word into a six figure business by building relationships that will fill both your cup and your pipeline! 

    Amber Flynn-Jared is the broker/owner of The Real Estate Collective, a boutique brokerage in Cookeville, TN. Amber and her team at RECO are passionate about delivering five-star service while making a positive impact in the community. Outside of real estate, Amber fancies herself a novice potter and mediocre pickleball player. She stays busy serving on numerous boards, attending happy hour, and spending time with a husband she adores, their kids and grandbabies, and her two pups.


Email Marketing

Brian Ostrovsky

  • Website, SEO & Email Marketing That Actually Works (in 15 Minutes or Less)

    Marketing doesn’t need to be complicated or time-consuming. In this practical session, Brian Ostrovsky, founder of Locable and creator of the Marketing 3-4-5™ approach, will show you how to:

    Improve your website to build trust and drive action

    Show up in local search with basic SEO

    Use email and CRM tools to stay connected and generate repeat business


    Create and reuse content across your website, email, and social media


    You’ll learn how to focus on what matters most—and how to do it in just 15 minutes at a time.

Marketing - Website & SEO

Brian Ostrovsky

  • Avoiding Expensive Mistakes: Financial, Legal & AI Tools Every Entrepreneur Needs
    Speakers: James Scarlett & Kent Moore
    One bad contract. One pricing error. One tax misstep. That’s all it takes to put your business at risk. In this powerful session led by a CPA and legal expert, you'll uncover the most common (and costly) financial and legal mistakes small business owners make—and how to prevent them. But we won't stop there. You’ll also see how AI tools like ChatGPT can help you draft contracts, leases, policies, and branding ideas faster and smarter. Learn practical, real-world strategies and walk away with a financial health checklist, an AI tool cheat sheet, and the confidence to avoid the pitfalls that sink too many small businesses

Customer Service

Vance Morris

Keynote

  • Managing Customer Experience

    About the Presentation: Discover how to transform your business operations into magical customer experiences with Vance Morris's Systematic Magic. Learn from a Disney veteran who has turned ordinary businesses into extraordinary service powerhouses.

    Key Highlights:

    • Insightful Strategies: Uncover the secrets behind Disney’s legendary service and how you can implement them in your own business.

    • Actionable Tips: Practical advice you can start using immediately to improve customer satisfaction and increase profits.

    • Engaging Storytelling: Vance’s engaging storytelling will keep you entertained while you learn invaluable business lessons.

Social Media Marketing

Hannah and Sara Privy

  • The Online Setup You Didn’t Know You Needed (But Can’t Afford to Skip)
    Speakers: Privy Clear Team
    Spending money on ads but not seeing results? You might be missing the digital foundations that make marketing actually work. In this eye-opening session, Google and Meta Certified Partners Privy Clear will reveal the overlooked (but essential) setup steps every business needs—before spending a dime on ads. From proper Google & Meta Ads accounts to website tracking, SEO, and your Google Business profile, you’ll learn how to stop wasting money and start building a digital presence that converts clicks into real growth

AI

Chris Mason

  • How to Use AI to Write Copy that Sells

    This talk is all about helping small business owners use AI—like ChatGPT—to write better marketing copy, even if writing isn’t their thing. I’ll show a simple way to give AI clear direction using a prompt formula that includes the role, goal, audience, and tone. We’ll also go over a couple of copy frameworks that make it easy to write emails, ads, and web pages that actually work. I’ll walk through real examples so it’s easy to follow, and we’ll leave time for questions at the end. The goal is to help you leave with tools you can start using right away.


CPA and Attorney

James Scarlett & Kent Moore

  • The Selling Equation: Stand Out, Sell More, Serve Better

    Struggling to explain what makes your business different—or better? You might be selling the wrong thing. This session dives into how to define your true value and carve out your market niche using clear Points of Differentiation. Learn how to position your product or service in a way that boosts sales and customer satisfaction—especially in face-to-face situations where trust and clarity matter most. Walk away with the tools to sharpen your message, close more deals, and turn every conversation into a conversion.

Sales

Kevin Pesta

Understanding Marketing

Lisa Arnold

  • Beyond Social Media: Build a Marketing Strategy That Actually Converts

    Sick of chasing likes with little to show for it? This session is your roadmap to real results. Discover how to build a marketing strategy that goes beyond social media noise—combining digital tools, email, local partnerships, and proven offline tactics to drive real conversions. You'll learn how to craft a multi-channel approach that grows your brand andyour bottom line, plus how to track what’s actually working so you stop wasting time and start getting traction.

Funding Session

Gregg Bostick and Stephen William

  • "Unlocking Capital: A Guide to Business Funding and Financing"

    Unlocking Capital: A Guide to Business Funding and Financing

    Confused by your funding options—or unsure how to even start? Whether you're launching or scaling, this session will demystify the world of business financing. From traditional loans and grants to crowdfunding and venture capital, you'll learn which path fits your business and how to confidently pursue it. Our expert panel will share insider tips on building financial plans that attract investors and navigating the funding process with less stress and more clarity. Get ready to unlock the capital your business needs to grow

Culture

Don Viar

  • 2025 Cyber Threats: Are You Ready or at Risk?

    As cybercriminals grow more sophisticated, small businesses are increasingly finding themselves in the crosshairs. In this fast-paced and practical session, Don Viar, Managing Partner at EpiOn and Certified Information Systems Security Professional (CISSP), will walk attendees through the biggest cybersecurity threats emerging in 2025 — from AI-driven phishing campaigns to ransomware-as-a-service.


    Attendees will gain a clear understanding of the evolving cyber threat landscape and learn actionable best practices to protect their business. Topics will include essential cyber hygiene, employee training, backup and recovery strategies, and how to assess whether your organization is secure or at risk.


    This session is designed specifically for small business leaders and will equip them with the clarity and confidence to make informed decisions about their cybersecurity strategy in 2025 and beyond.


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